India Yamaha Motor Becomes Official Sponsor of Monster Energy Yamaha MotoGP Team

India Yamaha Motor Pvt. Ltd. (IYM) has officially become the sponsor of the Monster Energy Yamaha MotoGP team for the 2024 season. Building on the success of the inaugural Indian GP in 2023, IYM is deepening its connection with the prestigious MotoGP.

The iconic ‘Call of the Blue’ logo will be prominently displayed on the front cowls of Fabio Quartararo’s and Alex Rins’s YZR-M1 bikes throughout the season. This collaboration strengthens the bond between IYM and the Monster Energy Yamaha MotoGP team, symbolizing a new era of excitement for Yamaha enthusiasts in India.

The ‘Call of the Blue’ campaign has resonated with young Yamaha fans across India, capturing their aspirations and spirit. The partnership with the Monster Energy Yamaha MotoGP team will elevate this connection, inspiring fans to embrace the thrill of racing and Yamaha’s legacy with greater enthusiasm.

Eishin Chihana, Chairman of Yamaha Motor India Group, commented, “IYM is thrilled to sponsor the Monster Energy Yamaha MotoGP team for the 2024 season. This collaboration not only strengthens our bond with MotoGP but also signifies a new phase of aspiration and enthusiasm for Yamaha enthusiasts in India.”

IYM’s sponsorship marks a significant milestone in promoting motorsports culture in India, showcasing Yamaha’s technological prowess on the global MotoGP stage.